Article 17 of the report says (with emphasis added):
17. Calls on the EU and its Member States to take concrete action on its resolution of 16 September 1997 on discrimination against women in advertising, which called for a ban on all forms of pornography in the media and on the advertising of sex tourism;
It's important to note that this is not a law as such, but a report, as Engström explains:
This means that it does not automatically become law even if it is adopted, but is just a way for the European parliament to express its opinion.
But the purpose of these own initiative reports are to serve as the basis for the Commission when it decides to present legislative proposals to the parliament. If this own initiative report is adopted by the parliament, it will strengthen the Commission's position if and when it wants to propose various "self-regulation" schemes in the future.
What's going on with the world? First it wants to take away Woodcock, now it wants to take away every cock.