Fonterra forced to drop 'dairy is essential' claim

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xsfat
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Location: Auckland

Fonterra forced to drop 'dairy is essential' claim

Postby xsfat » Sat Jul 07, 2012 9:42 pm

http://www.3news.co.nz/Fonterra-forced- ... fault.aspx
The Advertising Standards Authority agreed with a complainant who argued that dairy is not needed, essential, or vital
Fonterra milked the benefits of dairy products a drop too far and will make changes to its website following a complaint to the Advertising Standards Authority.

The complainant said five claims on Fonterra's website about the nutritional benefits of dairy products were factually untrue - including that dairy is an "essential part of a balanced diet" and "we all need it".

The complainant referred to the Ministry of Health's nutrition guidelines, which said all essential nutrients could be obtained from a well-planned vegan diet involving no dairy products. "Therefore dairy is not needed at any age, and is not essential or vital to a balanced, nutritious diet as claimed," they wrote.

The complainant also disputed Fonterra's claims that milk is the richest dietary source of calcium, and that no other source of calcium can be absorbed as well as dairy, pointing to green vegetables with more absorbable calcium.

Fonterra responded to the complaint, saying it would change four of its online claims - including to say dairy was "important", rather than "essential".

It refused to change the claim that "no other source of calcium can be absorbed as well by the body, the other nutrients in dairy foods help the absorption", saying the statement was "technically correct". However, the Advertising Standards Authority disagreed, saying Fonterra had failed to adequately substantiate the claim, and it was likely to lead consumers.

The authority also upheld another part of the complaint, after Fonterra continued to refer to dairy as "vital" to a balanced, nutritious diet, saying it was potentially misleading.

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akaxo
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Joined: Sun Aug 07, 2005 11:28 am
Location: antichristchurch

Re: Fonterra forced to drop 'dairy is essential' claim

Postby akaxo » Sun Jul 08, 2012 11:47 am

science > fonterra marketing bullshit
We must secure the extinction of all people and no future for any children

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Lurch
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Joined: Wed Sep 15, 2004 11:27 pm
Location: Hillcrest, Hamilton

Re: Fonterra forced to drop 'dairy is essential' claim

Postby Lurch » Sun Jul 08, 2012 1:12 pm

They will just either find or pay for research that is skewed to fit their ends though, and nothing will change.
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